Bias! in Psychology

  1. Confirmation bias :- Your prior (vague) knowledge or beliefs influence your judgement. You think you know this already. because of preconception
  2. False consensus bias :- Believing your own choice as a choice of group. Overestimating that a large number of people will agree to your judgement
  3. Recency bias :- You subconsciously believe that the most recently/last heard/discussed idea is the best
  4. Primacy bias :- You tend to believe/recall what you heard first (may be from a first speaker) is the best. You don’t remember or don’t care what later said because the first speaker made strong points.
  5. Implicit bias :-  You subconsciously choose a set of people to interview, because you are comfortable with them.
  6. Sunk cost fallacy :- You will tend to keep the same ideas/work/investments, because you already invested in it.

Theme source: UX Design course by Google

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