IBM Enterprise Design Thinking–Notes from co-creator


The problems and solutions are an ongoing conversation of, the continuous cycle which consist of: Observe, Reflect and Make.


  • Focus on user outcomes (Pur users first. Measure by how we fulfill user’s needs. Know the difference between users and clients.
  • Restless reinvention
  • Diverse Empowered Teams


Three techniques for diverse teams to reflect together as we move from idea to outcome.

  • Hills – Statements of intent written as meaningful user outcomes.
  • Playbacks – Bring stakeholders into the loop in a safe place to ell stories and exchange feedback.
  • Sponsor Users – Real world users, who contribute their domain expertise to your team.

Observe: Ask each other


Reflect:  Ask each other


Make: Consider these questions


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